AEO and GEO explained for Australian businesses
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) sit alongside SEO — they are not replacements and they are not ranking products.
AEO in plain English
Answer engines summarise. They need clear questions and clear answers on your site: FAQs, structured blocks, semantic HTML and schema where it matches what visitors see.
GEO in plain English
Generative systems lean on entities and corroborating sources. Inconsistent brands get misdescribed. GEO work improves consistency, structured content, expert pages and citations strategy — including local authority for regional Australian businesses.
What we will not claim
- Rank #1 on Google
- Guaranteed ChatGPT / Gemini mentions
- Doorway town pages as a ranking strategy
Next steps
Read our AEO service, GEO service, or start with a Search Visibility Audit.
FAQ
What is AEO?
Answer Engine Optimisation makes your public information clear enough that answer engines can accurately summarise who you are, what you offer, and who you help.
What is GEO?
Generative Engine Optimisation improves how generative AI systems understand your brand and expertise through entity consistency, authoritative content and corroboration. It does not guarantee inclusion in ChatGPT or any AI response.